This is probably going to be the only time that I will ever appreciate “In Your Face” advertising. I generally dislike such bold advertising approaches but this my friends is fantastic. I think I would find excuses to ride the bus. I may bring milk and cookies, a book and a snuggly blanket. I am just saying 🙂 Oh Ikea, I love you.
The story behind this train is that in Japan they were putting a new Ikea store in around the track and so Ikea bought the rights to advertise on the train aka “trainsform” it into a showroom.